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Brand extension

This is perhaps the most diverse sector in which we operate. Our clients include car manufacturers, construction companies, magazines and tyre brands amongst others. All these companies have allowed licensees to utilise the power of their brands to develop consumer products, often in weird and wonderful ways (e.g. horse saddles branded with a famous car name and design).

An interesting and relevant nuance of brand extension is that licensees often represent only one or two brands. As a result of this lack of exposure to licensing, licensees tend to make more basic royalty accounting errors and have more difficulties properly understanding license agreements. Audits are the only way to ensure that such errors and misunderstandings are addressed and do not persist for many years.

Key Contact

Key Contact

Stuart Burns

Partner

T +44 (0)20 7380 4964

E Stuart Burns

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